“The importance of strategically picking color cannot be emphasized enough.”
– Mike Ploger, digital marketing expert
Different colors give customers and elicit from customers different feelings or emotions. An example would be red, which is the color of passion or power, and blue, a color that emits calming and approachable feelings. Colors can also represent your brand. Take for example the classic red color of coca-cola.
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“Really hit Instagram reels hard.”
-Rob, owner of Apparel Success
Instagram reels is a new feature developed for the Instagram app. If you haven’t tried it out yet, it somehow resembles the TikTok app, where you can post videos or clips much lengthier than in your Instagram stories. Even with the boom of TikTok utilization, we all know that not everyone is on the app, and some are still stuck in Instagram, Twitter and other social media sites. Utilizing this new feature may help you reach more people since Instagram will market their new feature and let your video reach other Instagram users.
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“You need a shoppable feed on your instagram page.”
-Gabrielle Noelle, serial entrepreneur, philanthropist, business strategist
A shoppable feed on your instagram will help you boost your brand’s image. It will help you look more authentic, professional,reliable. What I mean with shoppable feed is when your customer clicks a picture you posted and it shows the price and links them directly to your website.
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“With digital you can really reach all people across the world with one single piece of content.”
-Summer Barry, creative and marketing director of Belle+Canvas
When doing something or spending much money on something like an event where you can feature your merchandise, it would be great to use that event and make a digital content. Digital formats can reach people from across the world without even releasing so much money.
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“If you have a small store and you have a space, why not consider putting a coffee shop within your store.”
-Debbie Flowerday, associate lecturer at London College of Fashion
A coffee shop is a good place for you to engage with your customers and to meet people that would probably become potential customers. Some people tend to go to coffee shops just to pass the time or meet up with friends, business partners and more. We never know, they may stumble upon your coffee shop to just get coffee but then leave with merchandise from your store. Just remember to keep the store’s comfortable ambience and you might just gain another customer.
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“When you ask your audience something, you give them the permission to speak.”
-Pat Flynn, founder of Smart Passive Income
In social media marketing, asking your customer anything will greatly benefit your relationship with old and new customers. This tactic encourages your customers to speak their mind and makes them feel that their opinions matter. It generates engagement between you and your customers, and may even involve other people that might turn into customers in the future.
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“Engage with other companies, your customers and thought leaders in your market.”
-Jason Barber, co-founder of Friendemic
When using Twitter, just tweeting about your company or brand will take you nowhere. What you need to do is engage with other people, other companies, your customers and the thought leaders of your market. How do you do that? Simple. Just retweet it with a piece of your opinion too. Don’t just retweet okay? You can also reply to tweets that mention you or use your brand’s hashtag, or even tweets without mentions and hashtags that talk about your brand. Remember that when you create more engagements, your Twitter algorithm may change and put you on feeds of interested non-customers.
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“Share messages and content that resonates with your audience.”
-Jesse Stay, social media director for Desert Digital Media
Make your posts online something relatable. Humans are emotional beings. When your posts induce that feeling of relatability from your posts, contents and messages, then they may feel closer to you and your brand compared to any other brand they use. And what other way can you strike that chord? That would be through your passion. So show them you’re passionate and it should of course be a genuine one. Customers will be able to detect ingenuity so don’t fake it.
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“We need to get some movement beyond buzz and really drive progress.”
-Aaron Kahlow, CEO of Online Marketing Connect
Most new business people focus on the end product of things such as the generation of leads, sales and engagement. But what matters most is the catching of customers’ and other people’s attention. What I meant with this is the attention that makes them think of investing in that product you presented, not just liking it because it’s pretty. To hook people’s attention to any content like videos or pictures you post, focus on the head caption you make and the following sentences you put on them. When you post blogs and other typewritten content, focus on the title and the visual storytelling.
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“Personally, I recommend using at least 15 to 20 (hashtags).”
-Jenn Herman, Instagram expert
Using hashtags is a make it or break it element in Instagram posts. What you need to know is that you can be successful in using these hashtags. Instagram limits 30 hashtags per post and Instagram expert, Jenn Herman, recommends to use at least half or more of it. It may feel like it’s a lot when you think of it, but it’s really not. When using hashtags, never use generic hashtags like #love because your post may never reach the top post spot. What you need to use are more specific hashtags that have lesser posts in them because it gives you a bigger chance of claiming a spot on the top posts. In addition to this, I advise you to refrain using hashtags that are not commonly searched on Instagram like #carinsurance.
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“You wanna take note of any post that gets more engagement than usual.”
-Mei Pak, owner of Creative Hive
Taking notes of what posts have better engagements will help you recognize the similarities that these posts have. When you’ve recognized those similarities, you can continue to replicate the same content. However, in the process of content replication there must also be an integration of new ideas so that it will not become too redundant and boring for your customers and followers.
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“Use Twitter to encourage customers to share merch photos.”
-Kate, community manager of Teespring
What’s great about twitter is that they have that retweet feature which lets you see two different tweets in one single tweet. So when you have customers that post photos of them using or wearing your merch, you can retweet them and post a “thank you” or something without compromising the tweeted picture. This is another way you can engage with your customers and we may never know, your merch might reach Twitter feeds of people who may not have heard of your brand before. It’s a great promotion of your brand too, especially since the act of tweeting your brand means that your customers are satisfied with your product.
Do you have any more tips to add to this list? How are you selling your merch during the pandemic?
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