And among the different merchandise you sell, t-shirts will always be at the top of the list.
Just like any merch item, shirts are typically ordered in bulk which leads you to the tedious job of estimating the potential buyers of your shirts so as not to lose money by overprinting. This was back in the day. Ordering shirts in bulk, except for events and giveaways, is a thing of the past because many companies like us now offer an on-demand t-shirt printing service. With on-demand t-shirt printing, you won’t have to worry about that because you can order the exact quantity your customer ordered.
Here are some of the reasons why print on-demand t-shirt printing is the way to go to sell your t-shirts.
1. No more bulk buying
Save the planet, yey! For artists and influencers who are planning and are already selling their own t-shirt merchandise, bulk buying seemed like the only option. With this method, you’re not sure yet if all the shirts you ordered would even be sold so you could really lose some hard-earned money. If you partner with an on-demand t-shirt printing company, you won’t need to worry about it at all. You won’t have to worry about buying too much or buying less because you won’t have to print and pay your shirts in bulk! With print on-demand, your t-shirt printing company will only print once you get an order from your website or IG or what have you. This service is on a per-order basis, so less practically no money is spent for a design that’s not selling (except for mockups but we even give that for free!). On top of no more bulk buying, you won’t need to tidy up and make a space for your ordered t-shirts.
2. Low investment
On-demand t-shirt printing is on a per-order basis. If you sell your t-shirts on a per-order basis, then you won’t have to buy hundreds of shirts just so you can reach a certain price minimum. In short, you won’t need to spend much money as you will just make an order and pay for it with the use of the money paid to you by your customer. It won’t matter to the t-shirt printing manufacturer even if you only order one or two shirts.
3. Quick turnaround
This is one of the best things having the t-shirt print-on-demand service. Because we do Direct-to-Garment (DTG) printing (DTG), it only takes a few minutes for your artwork to be printed on a t-shirt compared to silkscreen printing that you have to make a stencil for the artwork and putting ink directly to the fabric which could take a week or more. DTG also allows you to have unlimited designs. Check out an article we made on choosing the best t-shirt printing method for your custom shirts.
4. Allows you to test the waters
With the per-order basis, you can test your t-shirt products. For example you are selling short sleeve shirts printed with your own design, but then you noticed that it’s not selling well. You print just a few pieces and ask for feedback from your customers. You’ve got nothing to worry of course since you used the print-on-demand service, you can just make another design and replace that short sleeve shirt with the previous design displayed on your online store with the same short sleeve shirt but with the new design.
If the feedback is about both the type of shirt and the design, then you can just replace everything and maybe try racerback shirts or long sleeve shirts with a new design. With print on-demand, you can test the waters for your shirts without spending much money.
5. Allows you to offer different t-shirt options
Without the bulk buying, you can offer more types of shirts like long sleeve shirts, short sleeve shirts, sleeveless shirts, racerback shirts, etc. Since you won’t be buying these shirts in advance, you can offer your customers these options. You can even let them pick among the designs you’ve made and have it printed on the chosen type of shirt they want.
6. No shipping and fulfillment responsibilities
This, I think, is by far the best thing about print on-demand because you won’t need to have to do your own inventory and shipping. This may not be true to other manufacturers since this no-shipping-responsibility thing is a different kind of business model called drop shipping model. However, most on demand t-shirt printing manufacturers offer these services in a pair. So when you look for a supplier for on demand t-shirt printing, make sure that the supplier you chose also offers drop shipping. To explain drop shipping briefly, this service is all about having your ordered products stored by your suppliers in their own warehouses. When you receive an order from your customer, you’ll just have to contact your supplier, give them the address, and they’ll be the one to ship them over to your customer’s given address.
When you use both drop shipping and on demand t-shirt printing, your life would be better and easier. This combo’s gonna let you experience how it feels like to have your own printing and packing team, like an owner of a big clothing line. In addition, you won’t need to think of the inventory of your products because you won’t need to store your products. You won’t even need to worry about shipping them on your own because they’ll all be done by the supplier. With this fact, you can have all your time doing your art instead of worrying about shippings and fulfillments.
On-demand t-shirt printing definitely gives any artist or influencer all the perks to make selling merch so easy. Low investment, low effort…what more can you ask for?